about
Built to last in a variety of harsh environments, Aquatic AV provides outdoor audio solutions for boats and marine environments, Aftermarket Harley, powersports, spas, and wherever else adventure may take you.
Digital Design
Aquatic AV
year
2020 - 2021
role
Graphic Designer
team
Director of Operations, Project Manager, Digital Marketing Lead, Content Writer, Graphic Designer
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I was involved in creating visually compelling graphics to showcase product highlights and announce new releases. Collaborating closely with the marketing team, I translated key messaging and product features into eye-catching designs that captured the attention of website visitors. Whether it was promoting the latest speakers or announcing upcoming events, I ensured that each banner conveyed the brand's identity and message effectively. By incorporating dynamic visuals and engaging copy, the banners served as powerful marketing tools, driving traffic to specific product pages and generating excitement around new offerings. Constantly iterating based on performance data and feedback, I contributed to enhancing the overall user experience and maximizing the impact of Aquatic AV's online presence.
Page Banners
I had the opportunity to dive into designing web pages for the newsroom, which began with using a template as our foundation before tailoring it to suit our project's unique needs. It was a journey of creativity and problem-solving, as we navigated the balance between functionality and aesthetics. Collaborating closely with the team, we transformed the template into a customized space that effectively showcased our news and updates. From layout adjustments to color schemes, every detail was meticulously crafted to ensure a seamless and engaging user experience.
Web Design
The design process of developing the initial release of the Aquatic AV app from 0 to 1 was a journey of innovation, collaboration, and user-centricity. We began with a clear vision: to create a seamless and intuitive mobile experience that complemented the functionality of the Aquatic AV RGB Controller while laying the groundwork for future expansion into a comprehensive product ecosystem.
Aquatic AV App
ideation and product development
I sketched wireframes and created prototypes to visualize the user interface and user flow. These workflows include:
Onboarding
Registering devices
Creating environments
Adding devices to existing environments
Lighting customization
Notifications & messaging
launch and iteration
The initial release of the Aquatic AV app was met with enthusiasm from users, who appreciated its simplicity and functionality. We closely monitored user feedback and analytics to gather insights into user behavior and preferences. Based on this feedback, we iterated on the app, incorporating new features and enhancements to further improve the user experience.
Expansion and Enrichment
As the app gained traction, we began to expand its capabilities beyond controlling the Aquatic AV RGB Controller. We introduced features such as creating environments to house product devices and registering devices, transforming the app into a comprehensive platform for managing Aquatic AV products. This expansion was driven by a deep understanding of user needs and a commitment to continuously enhancing the app's value proposition.
New features on Android and iOS app.