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Rise + Sun | Brand Identity

Rise + Set Skincare

 

Brand

Rise + Set Skincare

The philosophy

Rise + Set aims to treat skin concerns with natural and organically sourced ingredients that can be used both routinely in the morning and night. 

Branding solution

Rise + Set is a skincare line which prioritizes clean skincare and uses natural ingredients with amazing benefits. The brand implements natural, stable ingredients; therefore, the products can be used during the daytime and nighttime routines. The brand’s name stems from the suffixes of sun-rise and sun-set, which revisits the philosophy of preserving the look of healthy, youthful skin throughout the day. For the logo concept, I kept it timeless by using a serif font for the name and a star symbol in replacement of the ampersand. The circle and crescent with a thin line separating the two shapes is an illustrative representation of when the sun rises and sets at the horizon.

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