Brand Identity
Haochi Foods
About
Haochi Foods is a convenience store and bakery that specializes in Chinese food and other Asian cuisine. The franchise primarily sells provisions and packaged meals for breakfast, lunch, and brunch.
project overview
To design a logo that best exemplifies the company’s philosophy of providing simple, convenient but delicious meals to its customers everyday. I based the main shape of the design from Ancient Chinese seals or stamps to represent HaoChi’s philosophy and promise to its consumers. The orange hue was chosen because of how alluring food, particularly pastries and coffee, are often associated with a warmer color palette.
