About

True Intent, LLC. is a clothing company created to help spark some hope and fearlessness in the lives of anyone going through anxiety, depression, etc. At the moment most designs are focused on the name of the brand in order to spark a new following. The ultimate goal however, is to create designs that focus on spreading hope, positivity, and kindness.

Branding Solution

The name is intended to be a constant reminder of the true purpose or “intent” of why this brand was created. The True Intent of the company will always be priority in every design, product, or business venture pursued in the future.

As being responsible for one of the first designs to be created for the brand, I had the goal of creating a piece that would be unique and still ring true to the brand’s message. Stylistically, the brand focuses on street wear and urban fashion - therefore words “True Intent” were designed with a RGB glitch text effect. Although the text is warped, the brand name reads bold and clear with its real intentions.